You love the house. The agent wants an answer. Don’t sign blind.
The selling agent works for the seller. Their job is the highest price, fast. Homebuyer Edge levels up the playing field, giving you, the buyer, professional representation when buying your biggest asset. We check the numbers, find the risks and negotiate hard for you, led by Ben.
Helping buyers across Sydney’s Hills District, Northern Suburbs, North Shore, Inner West and Northern Beaches.
- Due diligence, market assessment and negotiation
- Flexible: on your timeline, by phone, video or in person
- Independent: unbiased advice, in your interests only
Book a call with Ben
A 30-minute conversation about the property you are considering and how Homebuyer Edge would work for your purchase. Pick a time that suits you.
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- 550+ acquisitionsBen Plohl, 8 years as a buyers agent
- Chartered accountantFormer CFO, 22 years investing in property
- REB & PIPA 2026 finalistA finalist, not a winner
- IndependentUnbiased advice, in your interests only
Sound familiar?
A weekend of open homes. You are exhausted, and then you find it. You love it. The selling agent is calling, the other buyers are “very interested”, and you are being asked to move. It is a seven-figure decision, and you are making it with the one person who is paid to get the highest price.
That is the gap Homebuyer Edge closes. One experienced buyers agent, working only for you, who knows what comparable properties really sold for, what to check before you commit, and how to negotiate so you are not negotiating alone.
Why this service exists
Most buyers agents want to sell you a search: months of looking, inspecting and chasing listings. I have done that for 8 years and over 550 acquisitions, and the part I am best at is not the driving around. It is checking the deal, knowing what comparable properties really sold for, and negotiating so the buyer is not alone against an agent who does this every week.
So that is what Homebuyer Edge is. You find the property. I use my experience to protect you. — Ben Plohl, Principal
Buyers we have worked with
What Homebuyer Edge covers
Everything involved in buying a property, except finding it. You choose the property, and we do the work to protect your purchase.
Due diligence
We go through the contract, the property and the risks with you, alongside your conveyancer and inspectors, so the issues surface before you commit and not after settlement.
Market assessment
Deep comparable sales analysis and a check on where the market is right now, so you know what a property is worth to you. This is an experienced buyers agent's assessment, not a formal valuation.
Negotiation
The selling agent negotiates for a living. So do we. We read the vendor's position, test the “other interest” pressure, and negotiate price and terms against hard comparable evidence, so you never bid on emotion. No outcome is guaranteed, but you will not be negotiating alone.
Buying logistics and our network
Access to our trusted network of building and pest inspectors, conveyancers, builders and other specialists, booked quickly. We keep every deadline moving, from offer to settlement, so nothing is missed.
A straight answer
You get plain advice on the numbers: proceed, renegotiate, or walk away. A clear second opinion when you are tired, attached to the property and under pressure to decide.
Auction, where required
If your purchase goes to auction, we’ll develop a bid strategy and represent you on auction day.
How it works
Six steps, one point of contact.
Book a call
A 30-minute conversation with Ben about what you are looking for and whether Homebuyer Edge is the right fit.
Get onboarded
You become a client, we set up a private WhatsApp group, and we review your brief so we know your budget, priorities and limits.
Send us the properties you love
Once you have inspected a property and like it, send it to us. You do the searching and inspecting.
We analyse and advise
Detailed analysis and expert suggestions: the risks, the numbers, and plain advice on whether to proceed and at what level.
Negotiate and settle
We negotiate for you and support you through to settlement.
Direct access throughout
Direct access to Ben for the whole of your search campaign, not a call centre.
Who Homebuyer Edge is for
- You have found a property, or a shortlist, and want an expert to check it
- You are comfortable searching and inspecting yourself
- You want help with negotiation and the process, not just an opinion
Who Homebuyer Edge is not for
- ✕You want someone to search for, shortlist and inspect properties on your behalf
- ✕You are after an auction-only bidding service. We do not offer a bid-only service
- ✕You need a formal valuation. Our market assessment is an experienced buyers agent’s view, not a valuation
- ✕You want a guaranteed price or outcome. No one can promise that
Meet Ben Plohl
Ben is the founder of BFP Property Group. He is a chartered accountant and former CFO who has invested in property for 22 years and worked as a buyers agent for 8. In that time he has completed more than 550 acquisitions.
BFP was a finalist in the 2026 REB Buyers Agent of the Year, REB Buyers Agency of the Year, PIPA Medium Business of the Year and Australian Buyers Agent Awards Diversified Buyers Agency of the Year. We were a finalist in each, not a winner.
Recent results
What clients say
“The experience was exceptional, and the transition into our dream home was seamless. Ben demonstrated extensive experience and profound knowledge of the Kellyville property market, and I highly recommend his services.”
Arifhusen Khilji · 5-star Google review
242 five-star Google reviews. Read them on our Google Business Profile.
Questions we get asked
How much does Homebuyer Edge cost?
Homebuyer Edge is a fixed fee, agreed in writing before we start. It is typically around half the cost of a full-service buyers agent engagement, because you find and inspect the properties and we do the analysis and negotiation. We give you the exact fee on your call.
Is the market assessment a valuation?
No. BFP isn't a licensed valuer. We give you an experienced buyers agent's assessment, based on deep comparable sales analysis and a check on current market conditions.
Do you find the property for me?
No. With Homebuyer Edge you find and inspect the properties yourself, and send us the ones you love. We then analyse, advise and negotiate. We do not search, shortlist or inspect on your behalf.
Can you just bid for me at auction?
If your purchase goes to auction, we develop your bid strategy and represent you on auction day as part of Homebuyer Edge. We don’t offer an auction-only service for buyers we haven’t worked with through the process.
Do you replace my conveyancer or lender?
No. We work alongside your conveyancer, lender and building and pest inspectors. We don't give legal or financial advice.
How do we work together?
Mostly by phone, video and documents, which keeps things efficient. Where it helps, we can also meet in person or support you at an inspection or open home. We'll agree what suits you on your call.
Don’t sign blind.
Buying property can be a roller coaster. We’re here to make it a rewarding and enjoyable process. Book a 30-minute call with Ben to talk through the property and whether Homebuyer Edge fits.
Book a call